24/9/20

Mizuno Australia has today announced the release of a special edition shoe – Project Zero Wave Rider Waveknit. The release of this shoe falls in line with Mizuno’s newest campaign: Project Zero #RunForResearch in partnership with The National Breast Cancer Foundation (NBCF) in Australia. This campaign acknowledges the inspirational stories and dedicated researchers in an effort to raise funds to support the NBCF’s uncompromising goal of Zero deaths to breast cancer by 2030.

ABOUT BREAST CANCER

Breast cancer is the most commonly diagnosed cancer in the country, over 19,000 Australians are diagnosed each year and approximately 8 women still die from breast cancer every day. This number has improved since the NBCF started funding research in 1994 with the five-year breast cancer survival rate improving from 76% to 91%. 96% of patients will be alive five years after diagnosis; if the cancer spreads to the regional lymph nodes, five-year relative survival drops to 80%. Over 200,000 women are living with breast cancer in Australia. World-class research is the only way to stop women and men dying from breast cancer. By gaining a better understanding of how breast cancer tumours originate, grow and spread this goes a long way in enabling researchers to discover more ways to treat and prevent more deaths.

ABOUT THE NATIONAL BREAST CANCER FOUNDATION

The NBCF was established in 1994 and is the only national body that funds life-changing breast cancer research with money raised entirely by the Australian public and corporate partnerships. Research is the only way to improve how breast cancer is diagnosed, managed and treated. By funding only world-class research, NBCF is working towards a goal of zero deaths from breast cancer by 2030. NBCF research has helped develop better therapies, greater understanding of possible ways to stop the spread of breast cancer to other areas, and improved quality of life for patients and their families. Since 1994 they have awarded more than $181 million to 557 Australian-based research projects to improve the health and well-being of those affected by breast cancer.

PROJECT ZERO WAVE RIDER WAVEKNIT

The Project Zero Wave Rider Waveknit will become available today online and across a number of retail stores with $20 from every pair sold going towards the NBCF. The shoe itself is from Mizuno’s Wave Rider Waveknit range but uniquely to this partnership includes a pink wave plate and incorporates Mizuno’s pink ribbon design and the PROJECT ZERO tag at the back of the heel. There are only 600 pairs available in Australia and will be retailing at $240RRP. See below for full list of stockists.

MIZUNO’S #PROJECTZERO #RUNFORRESEARCH CAMPAIGN

This October in collaboration with the NBCF Mizuno will help raise awareness and funds for breast cancer research through #ProjectZero, a campaign that was launched with the goal to achieve zero breast cancer deaths by 2030. A focus for driving this awareness will be by encouraging members of the Mizuno community to #RunForReasearch.

Mizuno’s Head of Sales & Marketing , Shane Holub says “We are really proud to partner with the NBCF for this first time in Australia and believe there are great synergies between our brand and the research into the benefits of exercise that NBCF are driving alongside leading experts. What the NBCF have been able to achieve since their inception, the impact they have had on the community and the lives they have been able to save is nothing short of phenomenal and we are thrilled to have the opportunity to do our bit in helping them achieve their goal of zero deaths by 2030.”

The National Breast Cancer Foundation’s CEO, Professor Sarah Hosking was equally as excited “At the National Breast Cancer Foundation (NBCF) we are working towards our goal of zero deaths from breast cancer by 2030. As NBCF is entirely community funded, corporate partnerships like our one with Mizuno, is key to us reaching this goal. We are so proud that Mizuno is aligned to NBCF’s mission and that they reflect and encourage a healthy lifestyle. Together, we can stop deaths from breast cancer.”

The campaign will kick off in the coming days so be on the lookout for Mizuno’s social media channels as pink takes over.

HOW TO HELP

There are a number of ways to get involved and contribute to the cause

FUNDRAISING

You can donate directly to the National Breast Cancer Foundation

PURCHASING THE PROJECT ZERO WAVE RIDER WAVEKNIT

$20 of each pair sold will be donated to the NBCF. The shoe will become available on October 1st 2020 and will be available online and at select stores.

GET ACTIVE ON SOCIAL

Share content from Mizuno and the NBCF, share your own stories, upload photos of yourself and running buddies in pink. There are lots of ways to get involved on social. Be sure to use the hashtag #ProjectZero #RunForResearch and tag @mizunorunningaus and @nbcfaus

PINK BREAKFAST

Organise with your friends, family and running buddies a pink ribbon breakfast, its simple, its social and it saves lives. To register click here

JOIN THE FREE 9 HOUR VIRTUAL RUN

Run With the World are organising a 9hr virtual run to raise awareness and funds for the NBCF on October 17th. Grab your running mates and set your selves a goal to run as many kms as you can during a 9 hour period, for more info and to register for free click here

For media enquiries please contact

E: marketing@mizuno.com.au

P: 1300 796 457

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