Project Zero

The Project Zero Campaign Grows as Mizuno & NCBF team up again

Mizuno Australia has today announced the release of the Project Zero Wave Rider 25. The release of this shoe becomes the second instalment of Mizuno's Project Zero campaign after the inaugural Australian Project Zero shoe was successfully launched in October 2020. Fast forward to October 2021 and Mizuno will continue to #RunTowardsZero, partnering once again with The National Breast Cancer Foundation (NBCF) to raise awareness and provide donations towards breast cancer research from sales of the Project Zero Wave Rider 25.

The campaign will feature the many Project Zero Heroes which include inspirational stories of those impacted by breast cancer and acknowledge a number of NBCF funded researchers who have dedicated part of their lives to help achieve the Project Zero goal of Zero Deaths from breast cancer by 2030.

WHAT WE'RE UP AGAINST

Breast cancer is the most commonly diagnosed cancer in the country, over 20,000 Australians will be diagnosed this year. The five-year breast cancer survival rate has drastically improved from 76% to 91.5% since NBCF started funding in 1994 but there is still progress to be made. This is what we are up against;

• Incidence is increasing with 1 in 7 Australian women and around 1 in 700 Australian men expected to be diagnosed in their lifetime.
• Approximately 9 Australians still die from breast cancer every day. In 2021, over 3,100 Australians are expected to pass away from breast cancer.
• The overall five-year survival rate for breast cancer in women is 91.5%; if the cancer spreads, the five-year relative survival drops significantly.
• Over 230,000 men and women are living with breast cancer in Australia today.
• In the last 10 years rates of breast cancer diagnosis have increased by 36%
• For NBCF to play their part in making Zero Deaths from breast cancer by 2030, it will require an investment of at least $100 million.

ABOUT THE NATIONAL BREAST CANCER FOUNDATION

NBCF was established in 1994 and is the only national body that funds game-changing breast cancer research with money raised entirely by the Australian public and corporate partnerships. NBCF's mission is simple: stop deaths from breast cancer. How? By identifying, funding and championing world-class research, research that will help to detect tumours earlier improve treatment outcomes, improve the quality of life for breast cancer patients and ultimately - save lives. Since NBCF's inception in 1994, the five-year survival rates for breast cancer has increased from 76% to 91.5%. Research is the only way to improve how breast cancer is diagnosed, managed and treated. By funding only world-class research, the NBCF is working towards a goal of Zero Deaths from breast cancer by 2030.

PROJECT ZERO WAVE RIDER 25

The second instalment of the Project Zero shoe to land in Australia will become available on October 1^st 2021. It will be available to purchase via Mizuno Australia's online store and through select Rebel stores. $20 from every pair sold will be going towards NBCF. An exciting inclusion to the 2021 model is the addition of a men's version of the shoe. Last year the shoe was only available in women's sizing. The shoe itself is from Mizuno's iconic Wave Rider series which celebrated the release of its 25^th edition in May this year. Exclusively to this collaboration, the Project Zero Waver Rider 25 includes additional pink details across the upper and midsole (women's) and a pink wave plate (men's). Both models incorporate Mizuno's pink ribbon design and the PROJECT ZERO tag on the innersole. This is a limited release with only 600 pairs available in Australia and will be retailing at $220RRP. See below for full list of stockists.

MIZUNO #ProjectZero CAMPAIGN

In 2020, Mizuno for the first time collaborated with NBCF through #ProjectZero, a campaign that was launched with the goal to achieve Zero Deaths from breast cancer by 2030. The campaign was focused on driving awareness and encouraging members of the Mizuno community to #RunForResearch. After a successful first launch Mizuno Australia will take the campaign to the next level in 2021 with the launch of the second instalment of the ProjectZero shoe.

The 2021 campaign will focus on acknowledging the ProjectZero Heroes, those who have made a contribution to the cause. Some of these heroes may include the incredible researchers, the doctors and nurses as well as breast cancer survivors and the many family members who have battled through tough times and supported loved ones.

Mizuno's Head of Sales & Marketing, Shane Holub says "After a very successful campaign in 2020 we are really excited to once again be partnering with NBCF. This presents a great opportunity for the Mizuno brand to expand on the great work we did last year and will enable us to continue to grow the Project Zero message and further endorse the importance of breast cancer research. As a sports brand it also gives us the chance to promote the benefits of exercise and the impact it has on reducing breast cancer diagnosis. The accomplishments NBCF have made over the past 27 years and the number of lives they have been able to save through their research is astonishing, we acknowledge that there is still much work to be done so we are absolutely thrilled to have the opportunity to partner with them once again and to do our bit in helping them achieve the goal of Zero Deaths by 2030".

The national Breast Cancer Foundation's CEO, Professor Sarah Hosking was equally as excited. "At the National Breast Cancer Foundation (NBCF) we are working towards our mission of Zero Deaths from breast cancer and are proud to partner with Mizuno for the return of their Project Zero campaign. As NBCF is entirely community funded, we rely on corporate partnerships like our one with Mizuno to fund game-changing breast cancer research. Together, we can stop deaths from breast cancer."

The campaign will begin on the 1^st October 2021, so to stay up to date be sure to visit mizuno.com.au or follow @mizunorunningaus on Instagram as pink takes over, once again!

HOW TO HELP

There are a number of ways to get involved and contribute to the cause.

DONATING

We have set up a special Project Zero Shout For Good account where all donations go directly to the Nation Breast Cancer Foundation. You can donate as little as $2 with all donations tax deductable.

Donate Now

PURCHASING THE PROJECT ZERO WAVE RIDER 25

$20 of each pair sold will be donated to NBCF. The shoe will become available on October 1^st 2021 and will be available online and at selected Rebel stores.

GET ACTIVE ON SOCIAL

Share content from Mizuno and NBCF, share your own stories, upload photos of yourself and running buddies in pink. Share your Project Zero Hero stories. there are lots of ways to get involved on social media. Be sure to use the hashtag #ProjectZero #RunTowardsZero and tag @mizunorunningaus and @nbcfaus

PINK BREAKFAST

Organise with your friends, family and running buddies a pink ribbon breakfast, it's simple, it's social and it saves lives. To register click here.

JOIN OUR MIZUNO FAMILY RUN GROUP

This October we are running KM's for research. We want to see how many KMs members of the Mizuno family can run throughout the month of October to raise awareness of the NBCF and breast cancer research. It doesn't matter who you are or how experienced of a runner you might be, all KMs count!

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