Power to perform

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Founded in 1906, Mizuno has been guided by the same philosophy and is committed to contributing to society through the advancement of sporting goods and promotion of sports.

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For all who participate and believe in the value of sports, we are a brand that offers superior sporting goods designed to bring happiness and joy to all through the power of sports. 

We know that playing sports is a journey, and we’re committed to crafting the high-quality products you need throughout that journey – regardless of who you are, which sport you love and at what level you play. 

At Mizuno, we’re passionate about sports, and we’ll always strive to help you find your inspiration – just as we have for over 100 years.

Values

Trustworthy, Innovative, Passionate, Inspiring, Performance.

Carousel Tiles

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Wave Plate

Mizuno’s Wave plate uniformly disperses shock upon foot strike, providing both cushioning and stability using one piece of technology. This ensures a lightweight and durable product.

Wave Plate

Mizuno’s Wave plate uniformly disperses shock upon foot strike, providing both cushioning and stability using one piece of technology. This ensures a lightweight and durable product.

Becoming one with Mizuno. MIZUNO is a brand who is passionate about sports. Always by the side of people and constantly inspiring them. We create products to motivate, assist and support those who continue on with their Sports Journey.

ROBERT FARAH AND JUAN SEBASTIAN CABAL

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HOLLY BRADSHAW

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SEREMAIA "JERRY" TUWAI VUNISA

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HISTORY ISN’T MADE IN ONE DAY. GIVING IT ALL UP...
…For the moment

The FOR THE MOMENT campaign follows our top athletes on their very personal and challenging journey to Japan this summer. From Running to Volleyball and from Handball to Tennis, we will release a series of videos over the coming months uncovering the unseen side of some of our most exciting athletes' lives and the extraordinary work they have put in to push themselves past their limits and Reach Beyond.

In the search for excellence, to do their best and to face the world’s best athletes, we tried to capture the often grueling daily routines of our brand ambassadors as well as the lives of those closest to them to understand exactly what it takes to prepare for the ultimate test. It’s tens of thousands of hours behind the curtains for the moment on center stage and the chance to be written into history forever.

ROBERT FARAH AND JUAN SEBASTIAN CABAL

We visit Bogota, Colombia in the next instalment of our "For the Moment" campaign to see how childhood friends Juan Sebastian Cabal and Robert Farah have captivated a nation by their meteoric rise to the top of the tennis world. Having won back to back Grand Slams at Wimbledon and the US Open, the Colombian duo finished the year as the World No.1 ranked men's doubles players. It's certainly not been an easy ride for them particularly in a football crazy country not renowned for tennis - but they've done it their way, through hard work, friendship, trust and understanding. Cabal and Farah are the complete package and the new masters of their craft, inspiring a new generation of Colombian tennis players and fans following their every move.

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Engineered AIRmesh enhances our DynamotionFit philosophy by providing the breathability, flexibility and hold required throughout the run.

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Engineered AIRmesh enhances our DynamotionFit philosophy by providing the breathability, flexibility and hold required throughout the run.

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Engineered AIRmesh enhances our DynamotionFit philosophy by providing the breathability, flexibility and hold required throughout the run.

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Engineered AIRmesh enhances our DynamotionFit philosophy by providing the breathability, flexibility and hold required throughout the run.

Mizuno Wave

Mizuno Wave is our signature technology that provides the perfect balance of cushioning and stability to give you the ideal running platform. The Wave shape of our Wave plate and the Wave geometry in our Foam Wave provides dynamic cushioning from heel to toe and enhanced stability from side to side

Midsole Technologies

SmoothRide is Mizuno’s engineering approach to minimise the rapid acceleration and deceleration of the foot during transition from heel to toe, creating the smoothest ride possible.

Accordions